Complete Data Hub Guide: Football Manager 24

Football Manager introduced the fairly new Data Hub screen on FM22 to add a new depth to how we play the game. 

It’s a complete game-changer. 

So much so that I can’t head into a game without going over it!

Thanks to Data Hub, it’s much easier to analyze your team’s performance in different key statistics and find key insights about your playing style. 

Today, we’ll cover the A-Z of Data Hub to help you add a new tool to improve your FM skills.

How Does The Data Hub Work in FM24

Data Hub is the screen where you can get all your team’s on-field stats and visualizations from your analysts.

It’s basically your data analytics division where you get useful insights into your team’s performance.

Now, who’s in charge of collecting and organizing the data?

The team involved in providing data for the Data Hub includes:

  • Head Performance Analyst
  • Performance Analyst

Performance Analysts will organize all available data to give you helpful insights about your team and the opposition. 

To get started with Data Hub, you’ll need to play a minimum of three league matches to get enough data to build reports. Once your team produces enough data, you can access the following reports from your analysts:

  1. Overview: A tab providing general insights about your team’s performance. The analysts provide their Key Findings, General team reports, and Attacking and Defending statistics. 
  1. Team Analytics: The Team Analytics tab gives you access to your team’s overall statistics in different key metrics with different types of visuals.
  1. Player Analytics: Gives access to player’s statistics in relation to the entire league, divided by positions(Goalkeepers, Defenders, Midfielders, Forwards)
  1. Match Reports: Provides both summarized and detailed insights about the last few matches. You can get match analysis for up to the last 5 matches.
  1. Next Opponent Reports: This section is dedicated to analyzing the upcoming opponent, providing their Scout Reports, Performance Reports, Analyst Reports, Stat Packs, etc.

We’ll dive deeper into all available visualizations and analysis in the next segment.

FM24 Data Hub Overview tab.

Using The Data Hub For Team Analysis

To use the Data Hub, you must assign your preferred Performance Analysts and Scout to get match and team analysis beforehand. 

Go to the Scouting tab > Scouting Coverage dropdown > Match and Team Analysis to assign your preferred scout and analyst.

You can access your Team Analysis data from Data Hub > Team > Team Performance.

The Data Hub can be used to get the following team insights:

General Insights

General insights give you a good understanding of your team’s general play in different phases. 

Key metrics like Goals per Game, Tackles Won Ratio, Pass Completion Ratio, Shot on Target Ratio, Shots per Game, and Goals Conceded per Game are taken into consideration to build your team’s general performance report. 

It helps you understand how your team is doing in the key areas compared to the rest of the league.

These are the statistics your analyst will provide as General Insights:

  • Aerial: Tells you about your team’s efficiency at winning aerial duals. Shows the relation between Attempted Headers per game and Headers Won Ratio.
  • General Performance: Presents your team’s stats in general play compared to league-average. Includes Tackles Won Ratio, Pass Completion Ratio, Shots on Target Ratio, Non-Penalty xG, Conceded Per Game, Goals per Game, Shots per Game.
  • Goal Output: Shows how many goals your team scored and conceded per game in contrast to the other teams in the league. 
  • xG Table: A table showing a leaderboard of teams in the league. Ranked based on a team’s xG, xGA, and xPTS.
FM24 Data Hub Team reports and analysis.

Scoring Insights

Perhaps you’re struggling to create enough chances to find goals. Or maybe your team’s shooting is not of the highest quality. 

How do you figure things out?

Scoring insights are useful to understand a team’s attacking efficiency in the final third. It also points out where the team is struggling offensively.

Football Manager provides the following data visuals for Scoring insights:

  • Attacking Efficiency: Measures how clinical your team has been in front of goal by calculating Shots per Game against conversion. 
  • Scoring: A scatter graph showcasing the relation between your team’s Goals per Game and conversion rate.
  • Shooting: Shows how many shots your team takes per game and how many of them are on target.
  • Shot Map: The shot map shows your team’s attempted shots from the last 5 matches. 
  • Team Attacking: A polygon showing comparing your team’s attacking stats to the league’s average stats.

By carefully studying your shot locations and your team’s attacking efficiency, you can make the necessary tweaks to fix your team’s problems in the final third.

Goals wins your games. And an increased shooting efficiency can help you defeat even the biggest teams in FM.

Defensive Insights

Leaking a lot of goals and losing even against bad teams?

Well, maybe you should take a look at your defensive stats! Looking at the defensive data in the Data Hub can point out underlying issues of your defense.

Here are all the defensive insights you can get from the Data Hub:

  • Defending: Shows defensive actions like blocks per game against clearance per game in a scatter graph.
  • Defensive Actions: Displays the percentage of defensive action on each areas of the pitch. It’s a good way to know where your team makes the most defensive actions on the pitch.
  • Defensive Efficiency: A scatter graph showing how efficient the team is with their defensive actions. Showcases Shots Faced per Game against Opposition Conversion Rate. A low SFG and OCR is an indication of a sound defense.
  • Goalkeeping: Measures your goalkeeping performance by calculating the ratio of Shots Faced per Game and Goals Conceded per Game. A low position in both stats indicates a solid goalkeeping performance.
  • Tackling: You can find out how efficient your team is in winning the ball. A High Tackles Won ratio against a low number of Attempted Tackles shows that your team is very efficient with their tackling.
  • Team Defending: This shows the overall general defensive performance of the team compared to the league’s average stats.

Possession Insights

This insight can help you in different ways depending on the type of Manager you are. 

Are you Pep Guardiola who loves to dominate possession? Or are you a Jose Mourinho who can’t give a second thought about it?

Whichever it is, possessional insights can be a great indicator of how your team performs with the ball.

Here are the available visualizations on possession stats in Football Manager 24:

  • Pass Map: The Pass Map gives you a good idea about your team’s passing combinations, link-ups between teammates, and weak links.
  • Passing Attempted: A visualization of attempted passes in different areas of the pitch. Shows where the team initiates most of their passes. 
  • Pitch Tilt: Pitch tilt compares your team’s final third passes with your opposition’s final third passes. Fewer passes against in Final Third and lots of passes for in Final Third is a sign of your team’s dominance in possession. 
  • Pass Map Comparison: Compare your team’s pass map with the opposition’s pass map. 
  • Passing Scatter graph: Shows the relationship between Passes Attempted per Game vs Pass Completion Ratio. A high pass-completion ratio indicates efficient passing. 
  • Passing Dynamics Scatter graph: Compares your team’s completed passes against your opponent’s completed passes.
  • Possession Lost: Displays where the team lost possession in different parts of the pitch.
  • Possession Gained: Displays where the team won back possession in different parts of the pitch.
  • Movements: This scatter graph shows how frequently the team attempts to dribble and how often they’re fouled. 

Opposition Insights

The Opponent Analysis has been incorporated within the Data Hub to make it easier for you to access opposition team reports and data. 

Your analyst will provide you with the following resources on your opposition:

  • Scoring Analysis: Gives you the scoring and assist location of your opposition. Also provides insights into the type of goals scored and assists provided. 
  • Formation Analysis: Reports the opposition’s most commonly used formations and the number of chances created/faced for each formation. 
  • Conceding Analysis: This shows the location of goals conceded and assists faced on the pitch. Also presents the types of goals and assists conceded. 

An image of the scoring statistics in Football Manager.

How To Use Data Hub To Optimize Your Tactics

Here’s how you can implement the Data Hub data reports to enhance your tactic in FM.

Improve Your Team’s Shooting

Looking at the Scoring insights can give you a better understanding of shot quality and chances created. 

If your team makes a lot of wasteful shots, you can instruct them to work the ball into the box, Individually, you can ask your less clinical forwards to shoot less often. 

That way, they will avoid wasteful shooting. 

Identify your key finishers from Shooting scatter graphs. Try to make the best of their goalscoring efficiency by playing them closer to the goal.

The shot map will help you identify the team’s shooting locations.

Keep an eye on the quality of chances your playmakers are creating. It’s important to create more clear-cut chances for your forwards. 

Try analyzing how the opposition defends to exploit their defensive weakness by finding your teammates in dangerous positions. 

Organize a Solid Defense

You can set up the most defensive formation in FM and still end up conceding loads of goals. 

Now that doesn’t mean the formation or tactic is bad. It simply means the tactic is not working in the league you’re playing in.  

There’s also a chance that your preferred tactic doesn’t suit the players in your squad, leading to underperforming. 

So how do you fix your defense?

Go to your Team Performance tab in the Data Hub and look at Aerial, Defensive Actions, Tackling, Pitch Tilt, and Possession Gained reports. 

These reports will give you a picture of how your defense is doing in different defensive actions. 

Firstly, the Aerial report shows your team’s capability to win aerial duels. 

Aerial domination is an important aspect of winning the ball, and if your team is poor at it, you’ll struggle in defensive transitions and set pieces.

So if you have a squad that’s not particularly dominant in aerial duels, you want the opponent to play more grounded passes.

Stop pressing the GK as it’ll force him to play long balls. 

Similarly, play short passes instead of going long as it’ll help your team to retain possession better. You should also look to stop crosses so that your team doesn’t have to deal with aerial threats.

The Defensive Actions will show you where your team is being busy the most defensively. If you’re seeing more defensive actions in your defensive third, try adopting a high defensive line to defend near the center of the pitch. 

Check your tackling stats to see if your team is efficiently winning the tackles. 

Is your team committing a lot of tackles without much success?  

Then you should instruct your team to stay on their feet. It’ll save you from giving away a lot of unnecessary fouls and bookings.

If your opposition is finding it easier to score set-piece goals against you, going easy with tackles can also help in those situations.

The Pitch Tilt shows how many passes are produced in your defensive third by the opposition. 

A lot of passes means that teams are getting more touches inside your box. And you definitely don’t want that. 

So you should look to squeeze the gap between your line of engagement and defensive line to block passing lanes for the opposition. 

Instead of triggering counter-press, your team should regroup and press less often to hold a solid defensive formation. 

Analyzing all the key defense reports will show your defense’s key strengths and find out their weaknesses. You can work on your team’s defensive shortcomings by looking at those data. 

I’d suggest that you also thoroughly analyze your opposition before every match and set up your defense accordingly. 

Refine Your Attacking Movements

Oftentimes, a team struggles to create chances in the final third due to poor attacking movements and transition. 

The Data Hub can help you identify the issue and refine your team’s attacking movements.

Your team struggles to carry the ball in the final third mostly due to setting the wrong attacking width and dribbling instructions. 

Open up the Movements report in the Data Hub to get a better understanding of how your team is dribbling.

Does your team dribble more often? Are they fouled more often?

If your team is really good from set pieces, then you want to play for set pieces and get fouled more often. 

Look at the Possession Lost report to understand if you’re losing a lot of possession. Your team should Run at Defense if they’re losing less-than-expected possession in the midfield. 

On the other hand, a high rate of possession loss means you need to dribble less and look for passes instead to progress the ball. 

Reduce Possession Turnover

Go through the Data Hub reports to understand where your team is losing the ball more often.

Reports like Possession Lost, Pass Map, and Passes Attempted will give you all the data you need to identify your team’s weaknesses in possession and make necessary tweaks. 

For example, my deep-lying midfielder really struggled to find my advanced forward with his long balls. 

This meant that the opposition defenders were quick and agile enough to restrict my advanced forward from receiving the ball behind the defensive line. 

So to make sure my Deep-lying Playmaker found my striker, I changed my Forward’s role to False 9 so that he could come deep to receive the ball. 

This immensely reduced the wasteful turnovers and made my team hold possession more effectively. 

I also turned off the Pass into Space instruction and set my wingers into Attack duty to get more aggressive in the final third. 

This kept my midfield from playing unnecessary long balls behind the defensive line, giving up possession.

The Pass Map can help you identify the weakest passing links in your team. Making slight tactical tweaks can help you overcome those issues.

Deal With the Opponent

Knowing how your opponent plays can give you a massive advantage over them during the match. 

If you do your homework right, your team can easily isolate the key opposition players and nullify their attacking threat.

Here’s how I study my opposition:

First, I go and look around at opposition team reports to find out their potential weaknesses that I can exploit. It can be their inability to retain possession in certain areas of the pitch, or being too reliant on crosses, etc.

I then make slight adjustments to my tactics to get the tactical advantage over my opposition. My primary objective is to:

  1. Restrict their passing lanes.
  2. Exploit their defensive positioning
  3. Close down their playmakers
  4. Isolate the key players
  5. Creating space for my attackers. 

Next, I go to the Opposition’s formation analysis to study the types of goals and assists they make and their locations. This helps me identify the zones of the pitch I need to close down the most.

And lastly, I look at the types of goals and assists my opposition conceded and set up my attack accordingly. It’s that simple!

You can watch this incredibly detailed video on how to interpret the Data Hub in FM24 by Filipino FM!

Final Words

That’s all for this guide. Hope you enjoyed this long read. 

The quality of the data presented in the Data Hub relies on your Performance Analysts’s analyzing ability and tactical knowledge. 

Hire better performance analysts in your coaching staff to get more comprehensive data.

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